Inbound marketing is drastically changing the way we think about customers—down to the very terminology we use.

There are a lot of new things to think about: personas, calls-to action, buyer stages and so much more. It’s about creating remarkable content, understanding who your customers are, what frustrations they’re trying to solve, and showing the value of your service or product in new ways.

This infographic will walk you through the basics of inbound marketing terminology, and start changing the way you think about potential customers as they move through the buyer’s journey.

How Does Inbound Marketing Work EMyth Infographic Small

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